The story behind an AI-powered career companion that's helping people discover opportunities they never knew existed.
The LinkedIn Blank Page Problem
Picture this: You're sitting at your laptop, LinkedIn open, cursor blinking in that familiar search bar. You're ready for a career change, but what do you type? If you're like I was for years, you default to the same job titles you've always known. Project manager. Senior project manager. Lead project manager.
Sound familiar?
This was my reality for the better part of a decade. I'd fallen into project management straight out of university – not because I dreamed of it, but because it was what was relevant to my skillset and relatively accessible. And every time I grew tired of a role (which happened with predictable regularity), I'd find myself trapped in the same cycle: open LinkedIn, stare at the search bar, type "project management," apply for similar roles, get hired, and within months find myself bored and restless again.
The "Cool Jobs" I Never Knew Existed
What made this cycle even more frustrating was watching my friends thrive in roles that sounded genuinely exciting. One friend was working in marketing at a tech startup, crafting campaigns that reached millions. Another was in small business operations, helping local companies scale and grow. There was a friend working in an amazing health-tech company, another leading partnerships for a global e-commerce brand, another in consulting, solving fascinating problems for different clients every few months, and another leading fundraising efforts for a leading charity. These weren't just jobs that I hadn’t considered, they weren't even on my radar.
The truth hit me hard: I had been limiting my entire career based on what I had chosen to study at university and what I stumbled into as a graduate. I was operating with career tunnel vision, and I suspect I wasn't alone.
The Skills No One Teaches You
Even when I occasionally considered branching out, I faced another wall: I had no idea how to present myself for roles outside my immediate experience. How do you write a compelling CV when you're trying to transition industries? What do you say in a cover letter when you're not a "perfect fit" on paper but know you could excel in the role? What do you type into the search bar on the job sites?
The Gap in the Market
As I reflected on my experience, I realized there was a massive gap in how we approach career development. The current system is backwards: it assumes you know what you want to do and then helps you get there. But what if you don't know? What if, like me, you've been following a path that doesn't align with your interests, strengths, or aspirations?
Traditional career services focus on optimizing your search within predetermined parameters. Job boards show you more of what you've already looked at. Recruiters pigeonhole you based on your existing experience. Career advisors often work from outdated frameworks that don't reflect the reality of today's dynamic job market.
What was missing was a service that could help people discover opportunities based on their actual interests, goals, and transferable skills – not just their job history or degree subject.
Enter inicio.
This is why I built inicio. I wanted to create the career companion I wish I'd had – one that could break through career tunnel vision and reveal possibilities I'd never considered.
Using AI, inicio gets to know you as a person: your interests, your values, your experiences (both professional and personal), and your aspirations. It then matches you with opportunities that align with who you are, not just who your CV says you've been. The platform even considers your hobbies and personal interests when suggesting roles, because your whole self matters in finding the right career fit.
But inicio doesn't stop at discovery. It provides end-to-end support: helping you craft tailored applications, preparing you for interviews, and giving you the confidence to pursue opportunities that might have seemed out of reach.
The Mission That Gets Me Up Every Morning
I'm motivated by the opportunity to use AI for a genuinely positive impact. Every morning, I wake up excited about the possibility of preventing someone from spending a decade feeling as stuck and frustrated as I did.
The testimonials we're already receiving validate this mission. People are discovering career paths they never knew existed. First-time job seekers are gaining confidence to take their first professional steps. Experienced professionals are successfully pivoting to roles that energize rather than drain them.
Going All In
Recently, I made the decision to quit my job and dedicate myself full-time to inicio. It was a leap of faith, but one driven by absolute conviction in the problem we're solving and the impact we can have.
I want to be market-leading in this space. I want to help as many people as possible avoid the career stagnation I experienced. And I want to prove that AI can be a force for genuine good in people's lives – not just another tool for efficiency, but a companion that helps humans flourish.
Your Career Doesn't Have to Be Limited by Your Past
If you're reading this and recognizing your own experience in my story, know that you're not alone. Career tunnel vision is incredibly common, but it's not permanent. Your next role doesn't have to be a slight variation of your current one. Your degree doesn't have to define your entire professional trajectory.
There are opportunities out there that could genuinely excite you – roles that align with your interests, leverage your unique combination of skills, and offer the growth and satisfaction you're seeking. You just need the right support to discover them.
That's exactly what we've built inicio to provide. Because everyone deserves a career that energizes them, not one that leaves them staring blankly at a search bar, typing the same tired keywords they've always used.
Your career adventure is waiting. The only question is: are you ready to discover it?
Ready to break free from career tunnel vision? Try inicio free and discover opportunities tailored specifically to you. No forms, no lengthy questionnaires – just a conversation that could change your professional trajectory.
